Rio Drinks - Rio Drinks


Is our responsibility…

Rio Tropical Limited and Boost Drinks Limited are wholly owned subsidiaries of A.G. BARR p.l.c. Boost Drinks Limited have been appointed as the global distributor of Rio Tropical Limited products, and act as Data Controller for the purposes of this website.

If you have comments or questions, please just drop us a line or mail us at Boost Drinks Ltd, 1270 Century Way, Thorpe Park, Leeds, LS15 8ZB.


Here’s some detail on privacy and how we’ll process your personal information. We know, it’s not the most exciting read but your privacy is important to us, so feel free to drop us a line if you have any questions!

Boost Drinks is committed to protecting your personal information when you use our website, take part in our promotions, or contact us with enquiries.

This Privacy Policy relates to our use of any of your personal information we collect from you via:

  • The Rio Drinks website that links to this Privacy Policy
  • Social media, or official Rio content on other websites;
  • Any official Boost or Rio email address or
  • Our Contact Us page

In order to optimise providing you these services and to facilitate of our marketing, we collect specific information about you.

This Privacy Policy explains the following:

  • What information Boost Drinks may collect about you;
  • How Boost Drinks will use information we collect about you;
  • When Boost may use your details to contact you;
  • Whether Boost will disclose your details to anyone else;
  • Your choices regarding the personal information you provide to us;
  • The use of cookies on Boost website and how you can reject cookies.

We use all personal information that you provide to us or that we collect from you in accordance with applicable laws, including those concerning the protection of personal information such as the UK General Data Protection Regulation.

The Rio website may contain hyperlinks to websites operated by third parties. These third party websites have their own privacy policies, and are also likely to use cookies. We recommend that you review these policies as they will govern the use of personal information which you submit when visiting these websites and which may also be collected by cookies. We do not control these third party websites and we do not accept any liability for such third party websites and your use of such websites is at your own risk.

Who are Boost Drinks?

Boost Drinks is an independent functional drinks business, offering a range of products across Energy, Isotonic Sport and Iced Coffee milk based drink products that are enjoyed by consumers across the UK and ROI as well as a growing number of countries around the world. For more information on Boost please go to

What information may Boost collect about me?

Personal data, or personal information, means any information about individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

When you participate in, access or sign up to any of Rio’s services, activities or online content (including on social media), such as newsletters, promotions, web and or votes, we may receive personal information about you. We have categorised such personal data as follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data includes any purchases or orders made by you, your preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preference.

Some of our services enable you to sign-in via a third party service, such as Facebook, Twitter and Instagram. If you choose to sign-in via a third party service, you will be presented with a dialog box which will ask your permission to allow Boost Drinks to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible on the third party site).

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How will Boost Drinks use the information it collects about me?

In the table below, we have set out a description of the ways we plan to use your personal data now and in the future, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you

To process and deliver your order:

(a) Identity

(b) Contact

(c) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests

To manage our relationship with you which may include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or other promotion, or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements / marketing to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

(b) Consent

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)

Boost Drinks may also use your information when working with third parties to show you relevant advertising on third party sites.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Boost collects and uses your personal information for the purposes described above, because we have an interest to do so but is not overridden by your right to have your personal information protected.

You do not have to provide Boost with any of the personal information described above, but if you choose to take this option, you could miss out on some great offers and competitions in the future.

When could Boost Drinks contact me?

Boost may contact you:

  • In relation to any correspondence we receive from you or any comment or complaint you make about Rio products;
  • About any contribution or question you have submitted to Rio, e.g. on the Rio’s social media sites, via text, voicemail message or via the contact us form;
  • To update you on any material changes to Boost’s policies and practices; and
  • For marketing purposes, provided you have given us your consent.
  • If you are visiting our website or a microsite, it will provide detailed information about how Boost/Rio will contact you in relation to specific services, activities or online content.

Will I be contacted for marketing purposes?

Boost/Rio will only send you marketing emails, notifications or contact you for marketing purposes if you have agreed to this. You can change your mind at any time by clicking on or selecting the ‘unsubscribe’ option in our marketing communication or using the contact details below.

Will Boost share my personal information with anyone else?

Boost may from time to time share your data with external organisations or disclose your personal information to other third parties for any of the purposes listed in the table above. Examples of these relevant third parties include those who perform services on our behalf, such as web hosting providers, marketing partners, media and fulfilment partners, and website analytics providers.

When we disclose your personal information to these third parties, we ensure that these service providers use personal information only in accordance with our instructions, and we will not authorise them to use personal information except as necessary to perform services on our behalf. Personal data held by third parties shall be stored securely, who will also be subject to applicable data protection laws.

Boost may also disclose your personal information to third parties:

  • (i) where it is required to do so by law,
  • (ii) for the purposes of, or in connection with, any legal proceedings, or otherwise for the purpose of establishing, exercising or defending its legal rights,
  • (iii) who are law enforcement authorities or other government agencies who have issued a lawful disclosure request for the personal information,
  • (iv) where we believe disclosure is necessary to prevent harm or financial loss, or in connection with an investigation of suspected or actual criminal activity, or
  • (v) if we sell or transfer all or a portion of our business or assets (including through a merger, reorganisation, spin-off, dissolution or liquidation).

Offensive or inappropriate content posted on Rio Drinks website or social media

If you post or send offensive or inappropriate content anywhere on or to Rio social or websites or otherwise engage in any disruptive behaviour, Boost Drinks may use your personal information to stop such behaviour or to inform law enforcement agencies.

How long will Boost keep my personal information?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

For further information about deleting your personal information held by Boost Drinks, please see below.

Can I see or delete the personal information Boost Drinks holds about me?

You have the right to ask for a copy of the information and to correct anything that’s inaccurate. We will always do our best to supply, correct or delete personal information about you on our files. Please send any requests and questions about this or any other issue connected to this Privacy and Cookies Policy via our contact page.

Under certain circumstances, you also have the following rights under data protection laws in relation to your personal data.

  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact

Contact Us

If you have any questions or comments please contacts us

If you are dissatisfied with our handling of your personal data, you have the right to complain at any time to the ICO, the UK regulator for data protection issues (, or to any other relevant EU data protection supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, or other data protection supervisory authority so please contact us in the first instance.

Changes to Boost Drinks Privacy Policy

We may update this Privacy Policy (and our related Cookies Policy) from time to time so you may wish to check it each time you access or submit any information. This Privacy Policy was last updated in April 2023.